GOOGLE ADSENSE PAY PER CLICK

GOOGLE ADSENSE PAY PER CLICK :

Pay Per Click

There are a number of ways to make money online. Some are more time intensive than others and some don't require any time investment other than the initial set up time on your website. Some, of course, will require a monetary investment. The old adage that it takes money to make money is true for some aspects of marketing on the internet.

Pay Per Click (PPC) is an advertising model used in search engines, advertising networks and as content on blogs and websites. Here's how it works: An advertiser only pays out when a visitor to that website or ad on a search-results page, clicks on an ad to visit the advertiser's website. How do you set up something like this? Easy. One such system is used by Google. You create your ads and chose keywords. These keywords are words or phrases that are related to your business.

Let's say you run a dachshund website. You know all there is to know about these little doggies, including what they like to wear when it's cold outside. In fact you sell custom-made dachshund clothing for all holidays and seasons. When people go online and do a search using one of your keywords, your ad can appear next to the search results. You've bid on keywords with Google and designed your own ad which appears on the search results page. This is significant because you're advertising to customers who are already interested in what you're selling. This is quality traffic that can be sent your way when they click on your ads. If you're unsure on how to get started, Google will even help you create a web page for free, although it might be better to create your own website and pay for a domain. In this way you have more control over what's on your website.

Depending on the company you use, minimum pay per click advertising can cost from between $0.01 - $0.50 to get started. These costs are called CPC. The more popular the search term, the more per click on popular search engines. This means that if you are bidding on a very popular keyword or phrase, you're going to pay more than if your keyword or phrase is less popular. This is why it's important to find just the right niche into which you want to invest your time and money. Finding the right niche, the best keywords and phrases and it's like hitting the lottery. Your success or failure can hinge on whether or not you've picked the right ones.

Pay Per Click advertising can be divided into two different categories: Keyword, or sponsored match and content match. A sponsored match will display your ad for dachshund clothing and accessories on the search engine pages themselves and a content match PPC is one that places ads in newsletters, emails and publisher sites.

People make a lot of money with PPC advertising and there is even software available out there to help you pick just the right keywords to bid on. So if you like to make money online and want to invest in your business, then PPC is for you.